Curiosity. Learning. Execution.

Anselm
Waterfield

30 years. Bootstrapped startups through to exits. Original IP, earned markets — on-premise, the web, SaaS. Each era disrupted what came before. I built into every one of them. AI-first is no different.

Building technology businesses that matter — from telco infrastructure to enterprise software, and the ventures still to come.

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About Me

Engineer at heart,
entrepreneur by calling

My career began in the trenches of the telecommunications industry — working with British Telecom, Racal-Milgo, and Unisys before joining Optus in 1992 during its startup phase, where I played a significant role in shaping its banking sector strategy and pioneering managed services in Australia.

From that foundation I moved into building businesses from scratch: an ERP software distribution business, then the creation of what became the largest and most successful IP owner and supplier of enterprise software to the Australian and New Zealand domestic logistics market.

Today I'm active as a founder, mentor, and investor — particularly drawn to SME technology businesses where strategic focus and operational discipline can unlock outsized value. I'm based in Sydney, Australia.

30+ Years in Tech & Telco
2 Major Companies Founded
1992 Joined Optus at Startup
SYD Based in Sydney, AU
Career

A career built on
building things

2012 — Present

Executive Chairman & Founder

contactSPACE · Sydney, Australia

Co-founded contactSPACE, an enterprise call centre and customer engagement software company. Responsible for strategic direction, capital allocation, and scaling the business across the Australian market and beyond with partners including Genesys, AWS, and Verizon.

~2000 — 2012

CEO & Founder

Translogix Systems Pty Ltd · Australia / New Zealand

Founded and scaled Translogix into the largest IP owner, developer, and supplier of enterprise software to the Australian and NZ domestic logistics market. Led the acquisition of Transit Computer Systems in 2010 and won the NSW iAward for Transport & Distribution Solution. In 2012 Translogix was acquired by CargoWise.

Mid 1990s — 2000s

Founder

ERP Software Distribution Business · Australia

Established a successful ERP software distribution business, developing deep expertise in enterprise software commercialisation and the go-to-market strategies that would underpin the Translogix years.

1992 — Mid 1990s

Senior Executive

Optus · Sydney, Australia

Joined Optus in its startup phase and was a significant contributor to its success in the banking industry and the introduction of managed services to the Australian market — a genuinely formative period in Australian telecommunications history.

Late 1980s — 1992

Engineer

British Telecom · Racal-Milgo · Unisys

Began career as a telecommunications engineer, building the technical foundations and rigorous problem-solving mindset that would shape every subsequent venture.

Ventures

Companies I've built

📞

Current Venture

contactSPACE

An enterprise contact centre and customer engagement platform helping organisations deliver smarter, more efficient customer interactions. Built on deep integration partnerships with Genesys, AWS, and Verizon.

Enterprise Software
🚛

Acquired 2012 by CargoWise

Translogix Systems

Australia and New Zealand's largest provider of enterprise software to the domestic logistics market. Built from the ground up, culminating in acquisition by WiseTech Global's CargoWise division in July 2012.

Logistics Software · Acquired
🤝

Advisory & Investment

Mentoring & SME Investment

Actively working with early-to-growth stage technology businesses as a mentor and investor. Focused on SME technology companies where strategic clarity and operational discipline can create significant value.

Technology · Strategy · M&A
Expertise

Where I can add value

insights

Strategy & Vision

Translating market insight into actionable strategic direction — from startup positioning through to mature business transformation.

account_balance

Mergers & Acquisitions

Hands-on M&A experience on both sides of the table, including the successful acquisition of Translogix by CargoWise.

bolt

Innovation & R&D

Building product development processes that balance customer needs with technical ambition — creating software products that dominate their niches.

trending_up

Sales & Commercialisation

Taking products from development to revenue — go-to-market strategy, channel development, and enterprise sales in competitive B2B markets.

groups

Organisational Development

Building teams and cultures that scale — from the first hires through to multi-functional organisations spanning engineering, sales, and support.

cell_tower

Telecommunications

Deep roots in telco infrastructure and managed services, providing a technical foundation that informs every technology investment and product decision.

Beyond Work

The other side
of the ledger

Entrepreneurship is a full-person pursuit — and I've always believed that the discipline and resilience you build outside of work feeds directly into what you're capable of inside it.

I'm an aspiring triathlete, which means I spend a reasonable amount of time convincing myself that the alarm going off at 5am is, in fact, a good idea. The swim-bike-run combination suits me: each discipline requires a different kind of focus, and stringing them together into something coherent feels surprisingly like building a company.

Photography is another constant — specifically black and white, and almost exclusively with a Leica. There's something about the constraints of monochrome that forces you to see differently: light, shadow, geometry, and the decisive moment matter far more than colour.

I'm also an active mentor — I genuinely enjoy spending time with founders who are earlier in their journeys, working through the messy, exciting, difficult decisions that define whether a business reaches its potential.

Wannabe Triathlete

Triathlon rewards systems thinking, incremental improvement, and the willingness to be a beginner again. Still working on the "wannabe" part.

Swim Bike Run Sydney-based

Photography

Black and white. Leica. The discipline of seeing in monochrome — light, shadow, and the decisive moment. Follow along on Instagram.

Black & White Leica @anselm_w
Get in Touch

Let's have
a conversation

I'm always open to conversations with founders, executives, and investors — whether you're looking for a mentor, exploring an acquisition, or just want to exchange ideas about where enterprise technology is heading.

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